Hi, I’m Maxine, a New York based designer and multimedia artist. I blend creativity and a love of systems design together to deliver results-driven solutions that inspire loyalty and connection.

Having grown up across different cultures, adaptability is in my DNA. From a young age, I was exposed to the vastness of the world and developed a natural curiosity for how efficiency and exploration come together. Taking public transportation in Singapore and Guangzhou had me thinking about UX before I even had a name for it.

I believe experiences deserve to be infused with playfulness and ease, which is why it’s my mission to bring design thinking to the problems I solve. Accessibility and inclusion is possible when we think people first and bring empathy together with data-driven decision making. 

My work is led by curiosity, empathy, and a natural instinct for systems design. These traits have become my personal cocktail recipe for delivering meaningful, innovative solutions that accomplish organizational goals and delight the user.

Work experience and clients: Estée Lauder Companies, Darvaja, Good Ole Girls Club, CES, Nuria Beauty Small World Brands, Leo Burnett, Vogue India